If all the reports are true, the Iphone is coming soon to big market chain Wal Mart. Rumors of the Apple device selling for $99 are probably a little far fetched but we'll see. The deal makes sense since Wal Mart attracts lots of shoppers and this will sell more phones. However, how will the deal with AT&T play into this and how will the discounted price affect margins.
I think the deal will be beneficial to both Wal Mart and Apple and possibly ATT. The deal gets people into Wal Mart stores. Those already in Wal Mart stores shop for phones and purchase an Iphone.
The deal is likely to miss the holiday season. Someone should of thought of this partnership sooner to capitalize on Christmas shopping.